Re: Economic musing, or a theory of deservation

Dover Beach <moon.blanched@[EMAIL PROTECTED]
> wrote:
> Veronique <veroniqueunique@[EMAIL PROTECTED]
> wrote in
> news:152d4bbe-999e-4176-ae98-c1b7596ae4b2@[EMAIL PROTECTED]
>
> > I thought this was kind interesting.
> >
> > V.
> >
> > http://sfgate.com/cgi-bin/article.cgi?f=/g/a/2008/03/17/onthejob.DTL
> >
>
> <snip long article about morality and dessert.  No, not the chocolate
> kind.>
>
> Yeah, the subject of moral dessert is very interesting to me.  But the
> author only briefly mentions the issue that I think is most bothersome,
> which is the way advertisers use "you deserve $PRODUCT" to sell their
> stuff.

The part that I find bothersome is that if the homeless guy walks up and
hands him a knife, saying "Please cut your wife's throat and then your
own", his logic couldn't come up with a way to say no to that, either.


> It must be really effective because advertisers use it all the
> time. They often seem to use it when they're aiming at less-educated,
> lower-income consumers.  The author's example about "start earning the
> salary you deserve" fits in with that.  Advertisers selling
> high-interest debt (on its own or for cars or other things) invoke the
> "you deserve it" line.  Or Tom Shane will use it to sell low-end diamond
> jewelry. "Doesn't your mom deserve the best on Mother's Day?"

For some reason I keep thinking of bubble bath.

Xho

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